Why Wealthy Buyers Suddenly Dominate Car Sales In The U.S.

Car prices are near all time highs and yet sales are rising, and that's mainly thanks to the rich. Eight months into 2025, the share of new cars costing more than $50,000 is almost double what it was six years ago. It's not just because automakers are charging more across the board, it's because the share of vehicles at the highest prices has grown.Reality is, the automakers are in the business to make money. And this market, because of higher-income households buying a greater percentage of the vehicles, h ...