Arc'teryx apologizes over fireworks stunt in Tibet
NBC Newsยท2025-09-23 15:05
The story that's blowing up Chinese social media literally is about a fireworks display that went according to plan but isn't exactly going over so well. Why. Because of where it happened in the foothills of the Himalayan mountains on the Tibetan plateau, potentially harming one of the world's most fragile ecosystems.So when Arcterics, a high-end sportsware company, paired up with pyrochnics artist Saigu for a daytime promotional event at 16,000 ft, the response here was, "What were you thinking?" It ignite ...