Chinese Luckin is taking on the U.S. coffee market

Business Model & Strategy - Luckin's business model focuses on low margin, high volume sales [2] - The company's current goal in the US is establishing a store footprint and gaining brand recognition [3] - Luckin utilizes a mobile app-based ordering system with coupon incentives, especially for new users [1] Market & Competition - In China, Luckin surpasses Starbucks in both revenue and store count [1] - Luckin has expanded its presence to the US market [1] - Analysts suggest Luckin may not currently be breaking even in the US [2] Pricing & Value Proposition - A latte in Luckin's New York store costs $1.99 [1] - Luckin's full-price drinks are comparable to Starbucks, but customers are likely to receive discounts through the app [1]