YouTube is making it easier to go live #Vergecast

Live Streaming Focus - YouTube's increased focus on live streaming was a key theme this year [1] - The company views live streaming as a significant opportunity for advertising revenue generation [2] - YouTube is exploring ways to integrate product tagging directly into live streams, particularly in areas like beauty [2] Advertising Strategies - YouTube is developing ad experiences that are less disruptive to the viewing experience [3] - The company aims to capitalize on the time spent on its platform for advertising opportunities [2] - YouTube seeks to take a cut from product sales generated through its platform [2]