Sol Trujillo on the growing Latino economic power, impact of Latinos on U.S. businesses

Economic Impact of US Latinos - US Latino GDP reached $4.1 trillion, exceeding the GDP of India [3] - Latino GDP growth in states like Texas, California, Illinois, and Florida accounts for 50% to 66% of their total GDP growth [6] - California's Latino GDP is expected to surpass $1.4 trillion, and Texas is projected to reach $1.1 trillion [7] - Fastest Latino GDP growth is occurring in states like Ohio (over 87%), Pennsylvania (over 75%), and Michigan (over 65%) [7] Consumption and Market Influence - US Latinos are driving consumption, which is crucial for the US economy [4][5] - The Latino cohort represents 20% of all video on demand usage and 26% of vehicle purchases [11] Labor Force and Economic Strategy - The US is currently short 3.5 million workers, highlighting the need to consider the Latino cohort as part of the economic strategy [13] - Latino workers and entrepreneurs are contributing to economic growth in various states, including North Dakota, Ohio, and Tennessee [9][10]