How to communicate about the environment | Anca Anton | TEDxStockholm University

Build trust first because before the messages, before any campaign, before any fancy media plan or social media plan or Tik Tok plan, you do need to build relationships and you do that by building trust. And if we manage to do that that we then we might actually start seeing environmental communication feel more like a relationship and less like a sanctimonious lecture. So I often hear uh we have a communication crisis, we have a communication problem.Oh, if only we communicated that better. If only my mess ...