The Hidden Cost of AI in Marketing | Tomide Williams | TEDxTanke

[Music] 3 months ago, I was hired by a tech company. I was meant to develop the entire go to market strategy for this company and I had a deadline to beat. Guess what I did? I went to charge. I wrote about the company. I wrote about the product, the marketing strategy that I had in mind. I wrote everything there and I told Chachibility to develop everything for me. Chachibility cooked. He cooked and when I looked at the document for a minute I was feeling like the best product marketer out there. But guess ...