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Costco, Sam's Club and BJ's are opening more stores and attracting younger shoppers
CNBC Television·2025-09-25 21:45

Market Trends - Warehouse clubs are expanding locations and attracting more shoppers despite retailers facing higher costs from tariffs [1] - Warehouse clubs are attracting younger customers through convenient online shopping, appealing merchandise, and affordable meals [2] Customer Demographics - Gen Z and Millennials account for approximately 50% of Sam's Club's new members over the past 2 years [3] - Costco's average customer age is decreasing, with nearly 50% of new members being under 40 years old [3] Business Strategies - Sam's Club is offering delivery services for items like rotisserie chickens and hot pizzas [2]