Generating ideas for business: BBDO Worldwide's Andrew Robertson on the secrets of creativity
CNBC Televisionยท2025-09-26 11:41
The most competitive companies may be the most creative ones. At least that's the idea from veteran advertising leader Andrew Robertson, the chairman of BBDO worldwide. His new book is called The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.In the book, he shares lessons from his 40 plus years in the advertising industry. And Andrew, it's great to see you on set. Wonderful to be here.Congratulations on the book, first of all. Um, the creative ship. you are somebody who's w ...