Black-owned apparel brand aims to make the world of golf more inclusive

Industry Trends & Diversity in Golf - The sport of golf is experiencing a boom, attracting new audiences globally [2] - Black players are consistently underrepresented on the global stage [2] - In 2019, only 3% of recreational golfers in the US were black, but this number is reportedly growing [7] - Challenges remain for black golfers, including feeling out of place at tournaments and experiencing discrimination at private clubs [6][9] East Side Golf: Mission & Business - East Side Golf aims to bring new faces to the sport of golf, particularly within the black community [3] - The brand's logo features a black "swing man" to represent black golfers [4] - East Side Golf generated over $10 million in revenue last year [5] - The brand has gained recognition from celebrities [5] - East Side Golf is collaborating with Nike on a new "TakeFlight" collection [11] Events & Initiatives - East Side Golf hosts community days with free golf lessons and food [3] - They are celebrating their collaboration with Nike at the Ryder Cup with a pop-up series in Soho, New York [12]