Do content creators care about TikTok ownership? #shorts #tiktok #bytedance #contentcreator

Ownership Structure & Investment - Bike Dance is expected to retain 50% of the profits from a US TikTok venture [1] - MGX, a UAE state-backed investment vehicle, is an anchor investor in the venture [1] Advertiser Concerns - Global brands (Fortune 1000) advertising on TikTok prioritize performance and brand safety [1] - Advertisers' concerns about brand safety depend on whether the new ownership structure addresses them [2] - If brand safety concerns are not addressed, advertisers will care about the ownership structure [2] Creator Perspective - Creators are more concerned with the culture and community on TikTok [2] - Creators are concerned about whether the community and vibe will remain the same [2] - Creators are less concerned about the ownership structure if community engagement remains consistent [3]