Jollibee Takes on Colonel Sanders in a Battle for US Palates
Bloomberg Televisionยท2025-09-27 00:00
What's the buzz about Jollibee. The fast food giant is aiming to triple its North American presence with 350 stores, taking direct aim at KFC, Chick-fil-A, and Popeye's. If you grew up in the Philippines, Jollibee is more than just food.It's part of childhood. Famous for its crispy style chicken joy and sweet style spaghetti, it's as famous and iconic as Coke and McDonald's are in the US. But now, Jollibee wants to move beyond the Filipino diaspora and win over American diners.And the timing might just be r ...