Expansion Strategy - Jollibee aims to triple its North American presence to 350 stores, directly competing with KFC, Chick-fil-A, and Popeye's [1] - The company is targeting the broader American market beyond the Filipino diaspora [1] Market Trends - American consumers are increasingly open to diverse flavors, including Korean barbecue, Thai curry, and ube [2] - Rising beef prices are driving burger chains to add more poultry options to their menus [2] Competitive Advantages - Jollibee's fried chicken has been rated the best in America for two years [2] - Jollibee stores average $4.2 million in annual sales, double the industry norm [3] Potential Challenges - With only 350 stores, Jollibee risks being dwarfed by rivals with thousands of locations [3] - Dishes like banana ketchup spaghetti may be harder to sell as a drive-through staple [3] Product & Marketing Strategy - Jollibee is betting that familiar formats with Filipino twists, such as fried chicken and pineapple-topped burgers, can succeed in the US market [4]
Jollibee Takes on Colonel Sanders in a Battle for US Palates
Bloomberg Television·2025-09-27 00:00