Initial Investment and Ownership - Fertitta family provided the capital to acquire UFC [2] - White received 10% ownership stake in UFC [2] Financial Challenges - UFC was initially unprofitable and largely unsanctioned [2] - Lorenzo Fertitta expressed concerns about using family money to sustain UFC [4] - The situation was so dire that Lorenzo considered ceasing operations [4] Early Struggles and Venue Issues - The first fight under the new regime faced difficulties in securing a venue due to skepticism and concerns about the audience [2] - Taj Mahal in Atlantic City, owned by Donald Trump, hosted the first fight [3] Trump's Involvement - Donald Trump supported UFC early on by hosting events at his casino [3] - Trump attended the entire fight card, from the prelims to the main event [3] Event Attendance - The event drew a sellout crowd of 5,000 people [1]
How Dana White became the CEO of UFC #shorts
60 Minutesยท2025-09-29 20:07