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OpenAI’s ChatGPT takes on e-commerce with Etsy, Shopify partnership
CNBC Television·2025-09-29 22:21

Now to AI acting as a personal shopper of sorts. Shares of Etsy and Shopify popping after OpenAI announced a partnership with them. Etsy surging almost 16% today.Shop up over 6%. CNBC's Mackenzie Sagalas has got all the details. Mac, we want to know how this is going to work.>> So Mel, this is a major test of Agentic Commerce at scale because this feature instant checkout, it lets US buyers buy directly through chat GBT starting with Etsy and soon Shopify. That means no links, no new tabs. You just tap buy ...