Can brands be a force for good? | Anneli Hansson | TEDxLilla Torg

[Music] A couple of years ago, I was invited to this workshop. And as I walk into the room and I look around, I see this all amazing experts. We're professors, researchers, sustainability experts. And then there was me and I was wondering what am I doing here? I'm not a sustainability expert. I don't even have an academic degree. What if someone finds out? But I walk into that room and for hours we're talking about the challenges in front of us. They talk about all these amazing technical solutions that the ...