Jimmy Fallon on new unscripted series 'On Brand': 'It's like gamified Shark Tank'

New Show Launch & Concept - Jimmy Fallon is launching a new unscripted series called "Brand with Jimmy Fallon" [1] - The show's concept is similar to "Shark Tank" meets "The Apprentice" meets "Project Runway," focusing on creative ideas for major brands [1] - Creatives will work with brands needing big ideas, such as Super Bowl campaigns, new menu items, or social series with influencers [1] Featured Brands & Guests - Brands like Captain Morgan, Duncan, TheraBody, KitchenAid, Sonic, Marshalls, and Southwest Airlines are featured [1] - The show includes special guests, including athlete Josh Allen [1] Airing Schedule & Platform - The show airs twice weekly, Tuesdays after The Voice and Fridays at 8:00 p.m Eastern time [1][4] - The show can be found on Peacock [4] Target Audience & Appeal - The show targets viewers who enjoy business reality shows and are interested in advertising and marketing [4] - The show aims to appeal to a new generation that understands branding and social media [1] Late Night Show Updates - The Tonight Show's booking has been successful, featuring guests like Taylor Swift and K-pop group Demon Hunters [1] - The Tonight Show maintains a non-political stance, focusing on humor and entertainment [1]