Company Strategy & Outlook - Ford operates with a 5 to 10 year product development outlook [1] - Ford has not committed to becoming an all-electric vehicle (EV) company [1] - Ford aims to offer a range of vehicle options to customers, not solely EVs or combustion engines [2][3] Hybrid Vehicle Market - Ford is the number three hybrid vehicle manufacturer [1] - 30% of all F-150s sold are now hybrid models [1] - Ford has consistently invested in hybrid technology [2] EV Market & Strategy - Ford has been the number two EV seller, behind Tesla, for three years [2] - Ford plans to offer an affordable EV for city use [2] - Ford believes that expensive EVs with costly batteries are not the future [2] - Ford considers e-revs (likely referring to electric trucks/SUVs) and hybrids to be more sensible options [3] Government & Electrification - Ford finds the government's current position of promoting a reasonable electrification footprint, such as hybrids, at a natural demand level to be sensible [3]
Ford CEO: 'These $70,000 EVs with $30,000 batteries, that is not the future'