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Google and Amazon race to upgrade voice assistants with AI as OpenAI raises the stakes
AlphabetAlphabet(US:GOOGL) CNBC Televisionยท2025-10-01 18:58

AI Integration in Smart Home Systems - Google is integrating its Gemini AI into Nest and smart speaker devices, aiming to refresh its entire home product suite [1] - The integration of AI unlocks potential for AI-native hardware, with the home environment serving as a low-stakes testing ground due to constant connectivity and no battery constraints [1][2] - The industry believes the next major hardware leap could be screenless, making home speakers relevant again [2] Competitive Landscape - Google's edge lies in its end-to-end AI ecosystem, from its own models and cloud to tight integration with Android and Chrome [3] - Google's strategy involves layering AI across its stack, turning voice into a deeper form of ecosystem lock-in [4] - OpenAI is also working on a screenless consumer device for generative AI, intensifying competition [7] Potential Applications and User Experience - Future AI-powered voice assistants are expected to be more accurate and smarter in executing user requests, moving beyond basic functions like setting alarms [8] - Google Home features aim to provide users with comprehensive home insights, using Nest cameras to understand and explain events, such as broken glass [10] - E-commerce integration is a key focus, with both Amazon and Google pushing to incorporate shopping experiences into voice assistants [12] Market Impact - Alphabet's stock performance has improved, with investors betting that Gemini has caught up to rivals [4]