Ver o tempo passar é um presente | Ivonete Guarino | TEDxCuiabá

Market Opportunity & Trends - The "silver economy," encompassing all consumption by individuals over 50, represents a significant global opportunity [5] - The global silver economy moves $22 trillion USD annually [6] - In Brazil, the silver economy is projected to be 18 trillion Reais in 2024 [6] - The silver economy's numbers are expected to more than double in the next two decades [6] - There are more grandparents than grandchildren for the first time in human history, shifting consumption, labor market, tourism, culture, and technology [13] Market Neglect & Bias - 60% of mature consumers feel unrepresented by brands [7] - 4 out of 10 mature consumers say they cannot find products and services designed for their real needs [7] - The market often ignores the 60+ population, despite their spending power and active lifestyles [8] - Ageism, or prejudice based on age, affects purchasing decisions, job opportunities, and healthcare [8][9] Impact of Perception on Longevity - Positive views on aging can increase lifespan by up to 8 years, more than quitting smoking or exercising [10][11]