El cervell decideix abans que tu: el costat invisible del consum | Pilar Navarro Muñoz | TEDxReus

Neuromarketing & Consumer Behavior - Neuromarketing explores how the brain makes decisions before conscious awareness, impacting purchasing choices [1] - Research indicates that many decisions perceived as rational are actually driven by unconscious processes [1] - Artificial intelligence can be used to predict consumer behavior [1] Industry Expertise - Pilar Navarro Muñoz, a specialist in neuromarketing, is the Innovation Director at Fenin (Federación Española de Empresas de Tecnología Sanitaria - Spanish Federation of Healthcare Technology Companies) [1] - Pilar Navarro Muñoz combines professional activities with teaching and research on decision-making [1] - Pilar Navarro Muñoz has experience in sectors such as life sciences, technology, and consumer goods [1] Strategic Communication - The industry believes in the power of science and technology to improve connections with people [1] - The industry aims to rethink communication strategies in an increasingly complex world [1]