How to lead through a crisis | Marge Aviso | TEDxForbesPark

Financial Challenges & Recovery - The company faced 22 million pesos in debt during the pandemic [1] - Survival required subtraction, letting go of unprofitable clients and projects [3][4] Trust & Systems - Trust is not solely based on loyalty or feelings, but on established systems [5] - Clear agreements, accountability systems, and transparency reporting are crucial for maintaining trust [6] - Systems protect trust, rather than diminish it [7] Resilience & Preparation - Resilience is not an innate trait, but a practiced process involving daily habits and decision-making frameworks [7][8] - Training team members ensures operational continuity during crises [8] - Preparation, through values, routines, and processes, is key to survival and leadership [9]