Africa's E-Commerce Platform Jumia Rides Trade War Tailwind

The past three, four years for Africa and for African consumers have been really, really tough. Yeah. In the in the nine countries where we are operating, huge currency volatility, huge pressure on customers and consumers, high inflation, we had countries with like 50% inflation and all that didn't help for us as online retailers.It means that suppliers were not importing goods from Asia or anywhere because they could not commit the cash because they had no idea of currency volatility in the next six months ...