Bobbie CEO Laura Modi is changing the conversation about how we feed babies

Company Vision & Market Opportunity - The company aims to capture significant market share in the infant formula industry with a new approach [1] - The infant formula market is experiencing rapid growth and change, defying predictability [1] - The company seeks to address the cultural stigma and lack of open conversation surrounding infant formula use [5][6] Origin Story & Motivation - The founder's personal experience and feelings of guilt and disappointment related to infant feeding motivated the company's creation [3][4] - The founder identified a need to change both the product and the culture around formula feeding [5] Product & Brand Philosophy - The company prioritizes creating an undeniably superior infant formula product [5] - The company aims to foster a sense of pride and open discussion around infant formula, contrasting with the current societal norms [6] Industry Context - The US infant formula industry experienced unprecedented national and global changes starting in 2022 [2]