California to ban loud commercials on streaming services

Regulatory Compliance - California bans loud commercials on streaming platforms like Netflix and Hulu [1] - The new law requires ad volume to match program audio levels, effective next July [1] - The law is modeled after the Commercial Ad Loudness Mitigation Act (CALM) [1] Industry Impact - Streaming platforms must adjust ad audio levels to comply with the new regulation [1] - The regulation aims to improve the viewing experience by preventing jarring volume changes [1]