Twitch Users Are Watching Less Live, Says 'Pokimane'
Bloomberg Television·2025-10-09 19:52

Twitch Audience & Growth - Twitch audience loyalty is demonstrated by users with subscription badges indicating 6-8 years of support [1] - Twitch experienced significant growth during the pandemic, followed by a decrease as people returned to pre-pandemic routines [2] - Current audience behavior involves less time for long streams, favoring short-form content like TikTok videos [3] Content Creator Economy on Twitch - Subscribing to a Twitch streamer involves a $5 per month recurring payment, differentiating it from platforms like YouTube [5] - Streamers and Twitch share the subscription revenue [5] - Streaming can provide a consistent income stream due to the monthly recurring subscriptions [6] - A streamer's income primarily comes from ads and sponsorships, similar to other platforms [6]