Fanatics CEO Michael Rubin: We have a massive opportunity here in China
CNBC Televisionยท2025-10-10 11:13
The NBA is returning to China for the first time since 2019. Let's get back out to Contessa Brewer. She is courtzside in Macau.She is joined by Fanatic CEO Michael Rubin. Hi guys. Hi there, Becky.It's good to see you. This is so fun to be courtside. The teams are practicing and getting ready to go back on.The NBA is making a big bet on China and growing the market here. Why do you care as the CEO and founder of Fanatics about basketball becoming big business. Look, basketball is a big business already, but ...