Bobbie CEO on disrupting the status quo

Innovation & Disruption - The company aimed to disrupt the status quo, drawing inspiration from Airbnb's challenge to the hospitality industry [1][2] - The company questioned why infant formula hadn't evolved like other consumer products over decades [3] Business Strategy - The company recognized the need for a team of experts to navigate regulations and develop the formulation [1] - The company's approach involved challenging existing norms and questioning why things are the way they are [2] Motivation - A key driver was the belief that mothers deserved to see change in essential products like infant formula [3]