NBA Commissioner Adam Silver: Basketball's popularity in China has continued 'unabated'

NBA & China Market Comeback - NBA is aiming for a comeback in mainland China after a multi-year absence, signaling a significant business opportunity [1][2] - The NBA already has approximately 500 million fans in China, exceeding the entire population of the United States, indicating a massive potential for growth [2][3] - Despite not playing games in China for several years, NBA games were continuously televised, maintaining consistent interest [3] Partnerships & Development - The NBA announced a partnership with the Chinese Basketball Association (CBA) to develop high-quality players [4] - Brooklyn Nets player Jang Funbo, who previously played for the Beijing Ducks, showed his appreciation to the Chinese crowd [4] Business & Revenue - The passion for basketball in China translates to profits for the NBA and its partners, such as Las Vegas Sands, which hosts the China Games [5] - Las Vegas Sands has a 5-year commitment to host the China Games and operates the best-performing NBA store in China for Nike and Fanatics [5] Expansion Strategy - The NBA is considering expanding the WNBA to China, following the NFL's international expansion strategy [6][7]