NBA Commissioner Adam Silver: Basketball's popularity in China has continued 'unabated'
CNBC Televisionยท2025-10-10 15:47
The NBA is looking to make a comeback in mainland China and testing the waters after a multi-year hiatus. This around backlash around Hong Kong's 2019 pro-democracy protests. Our Contessa Brewer is in Macau in China and she has the story for us.Contessa. >> Okay, so first of all, David, we're all tied up and we're in overtime between the Brooklyn Nets and the Phoenix Sun. It is an exciting game, but it really represents more than just back basketball.It's symbolic of a massive business opportunity. And I go ...