Can Alex Cooper help rebrand the Pixel? #Vergecast

Marketing & Branding - Celebrity endorsement deals, like Google's deal with Alex Cooper, may be more impactful than traditionally believed [1] - Google's partnership with Alex Cooper to promote Pixel phones is considered a potentially effective strategy [2] - Cultural perception is a significant barrier to iPhone users switching to Android [2] Product & Competition - Technical features alone are unlikely to sway iPhone users to switch to Pixel [2] - The competition between iPhones and non-iPhones is viewed as a cultural battle [2]