The NBA makes a comeback in China 6 years after a tweet set off a political firestorm

NBA Global Expansion & Market Re-entry - NBA preseason games are taking place in Macau, China, showcasing the league's global reach [1] - The games mark an important comeback for the NBA in China after a six-year absence [2] - The absence was triggered by a tweet supporting Hong Kong protesters in 2019 [2] China Market Impact - China is a lucrative market for the NBA, with an estimated 300 million people playing basketball [3] - Rebuilding the NBA brand in China is a key objective [3] - New sponsorships and partnerships signal a positive shift and forgiveness in the Chinese market [4] Fan Engagement - The games provide Chinese fans with the opportunity to see NBA players in person [5] - The return is exciting for fans, who are eager to support their favorite teams [4]