3 keys to selling anything | Samrat Parasnis | TEDxDTSS College of Law

Core Argument - Sales is not just about transactions, but about moving people and building trust [1] - Trust is the ultimate currency in sales and life, forming the bedrock of relationships [1][19] - Selling the "unsold" requires belief and conviction in something that others may not yet see [1][5][6] - Conflict resolution is the ultimate sales skill, requiring understanding and finding mutually acceptable solutions [1][11][14] Key Sales Principles - Trust is fragile, taking years to build but only seconds to destroy [5] - Vulnerability can enhance trust and strengthen relationships [4] - People don't like to be sold to, but they appreciate being helped [17][18] - Authentic value and genuine solutions are essential for successful selling [21] Impact of Technology - AI is automating aspects of sales, but the human element of trust remains crucial [22][23] - Humans will buy from humans, emphasizing the importance of personal connection [22]