Companies help fuel breast cancer research as proposed cuts to federal funding loom

Breast Cancer Awareness Month Initiatives - Companies across beauty and fashion sectors are participating in Breast Cancer Awareness Month [1] - Corporate partners are required to be transparent about their donations to cancer research to avoid "pinkwashing" [7] - Private donations and corporate campaigns are crucial, but long-term breakthroughs depend on public investment in science [8] Funding and Research - Proposed federal funding cuts of almost $3 billion to cancer research could slow down advancements [1] - These cuts could slow down advancements that have reduced breast cancer death rates by 40% since the late 1980s [2] - Breast Cancer Research Foundation (BCRF) is funding research and development [6] Corporate Contributions - Nitwell Group has raised over $74 million in the past 20 years [3] - Thrive Cosmetics has donated over $39 million in funds and products to breast cancer related causes since launching [4] - Thrive Cosmetics is donating 100% of proceeds from their liquid lash mascara this month [4] - Thrive Cosmetics has distributed over 30,000 kits with their products to cancer clinics [11] Impact and Awareness - One in eight women will receive a breast cancer diagnosis in their lifetime [2] - Breast cancer awareness should be a year-round effort, not just in October [12]