Snapple temporarily brings back iconic glass bottles eight year after hiatus

Marketing Strategy - Snapple is bringing back its iconic glass bottles and pop caps after an 8-year hiatus [1] - The return is limited to New York City stores from October to December [1] - The company is responding to overwhelming demand by reintroducing its top five flavors [1] Production & Environmental Concerns - Snapple phased out glass bottles for plastic in 2021, citing environmental reasons [1]