Investing 101 - 2.2

Investment Analysis Framework - The industry suggests using a quick analytical litmus test to determine if a company warrants investment consideration [1] - Fundamental strength analysis can be efficiently conducted using the GF score [1] - Relative standing against competitors and margin maintenance ability can be assessed via the moat score on Guru Focus [2] - Industry overview tools on Guru Focus can help determine if a business operates in a supportive industry for growth [2][3] - Stocks that meet all three criteria warrant further investigation [3] Further Investigation - Major financial statements reported by publicly traded companies are important for deeper analysis [4] - Key financial metrics and ratios are used to analyze financial reports [4] - Common traps that can trip up investors should be avoided [4] - Developing a deeper level of understanding is crucial for long-term investors [4]