ESPN Chairman: 'We are not at all interested in incentivizing cord cutting'

Strategy & Commitment - ESPN remains committed to the pay TV environment by adding value to the existing ecosystem [1][2] - The company launched product enhancements within the ESPN app for charter subscribers, including deeper personalization and interactive features [2][3] - ESPN is not interested in incentivizing cord-cutting; instead, it aims to attract new subscribers who have either cut the cord or never subscribed [4] Value Proposition - Value is added to the pay TV environment through enhancements within the ESPN app [2] - Interactive features like betting, fantasy sports, stats integration, and commerce integration are available to charter subscribers [3] Target Audience - The company is targeting individuals who have not subscribed, including those who have cut the cord and are not returning, as well as those who have never subscribed [4]