ESPN Chairman: 'We are not at all interested in incentivizing cord cutting'

I would imagine one of the things you must have thought about was all right well if we include all these apps within the standard bundle there's going to be at least a portion of our customers who are currently cable customers and ESPN plus customers who are paying twice and we are going to lose that revenue if we do this deal. walk me through the math behind why you thought that this was the best way forward for ESPN. >> So look, when we when we decided to go direct to consumer several years ago, meaning b ...