Lights, camera, money: IMAX CFO on R&D investment

As the head of the finance department, do you look at all the things in this room and think this costs that amount of money, this costs that amount of money. >> Thankfully, no. I don't I don't when I think about cameras in general and what we, you know, when we first I'll give you a really prime example, the film cameras, when you thought about it, okay, are we building two.Are we building four. Are you building eight. Right.And and that's where I start to think about, well, what what makes the most sense f ...