How Enterprises Actually Get ROI From AI — With Globant CEO Martin Migoya

AI in Business - AI is a massive revolution that will enhance human performance rather than replace humans [2][3] - AI applications can be divided into two categories: straightforward cases like customer service and more complex cases requiring rethinking of processes [3][4] - Implementing AI requires effort due to the probabilistic nature of AI systems compared to deterministic corporate systems [6][7] - Globant believes that different AI models will have different specialties, and the key is to understand which model best solves a specific problem [9] Globant's Approach - Globant focuses on applying AI to change how companies operate, integrating 140+ models into its platforms [10][11] - Globant's platform, Globant Enterprise AI, connects to various corporate information systems to create agentic workflows for solving specific problems [12] - Globant offers a simple approach to AI adoption, emphasizing security, accessibility, accountability, traceability, and cost control [14] - Globant is shifting its pricing model to a consumption-based model, charging per supervised tokens, similar to how OpenAI charges [40][41] Use Cases - E-commerce: Automating customer service for issues like broken items by using AI to analyze pictures and suggest solutions [16][17][18] - Procurement: Automating the procurement process for a big energy company, shortening the time from needing a part to delivering it [18][19][20] - Software Development: Using Koda, Globant's coding agent, to help companies create new software and migrate from old software, reducing time and cost [20][21] Challenges and Future - Human supervision is crucial for AI systems to ensure accuracy and prevent hallucinations [22][23] - Generating the right context is the biggest challenge in implementing AI in an enterprise-class manner [24][25] - The next generation of AI is AI supervised by humans, with AI bots producing software and humans ensuring quality [36][37] - The speed of AI adoption depends on how companies like Globant can simplify the process for non-tech-savvy customers [48][49]