A Week in the Life of an F1 Driver | Power Players
Bloomberg Originals·2025-10-23 08:00

Formula One Driver's Role & Brand Building - Formula One drivers are now global brand ambassadors and technical consultants, extending their influence beyond racing [2] - Pierre Gasly is building his own brand empire, including partnerships with luxury brands like H Moser, Hawkers, Givenchy, and investments like FC Versailles [3][32] - Athletes in 2025 have a greater opportunity to connect with brands and inspire people [43] - Gasly is selective in choosing brands to work with, focusing on those that align with his image [44] Team Dynamics & Performance - Alpine headquarters involves approximately 1,000 people working to achieve the best possible results [12][20] - Real-time data analysis and simulator technology are crucial for improving car performance and driver training [15][18] - The team uses a machine shop to implement real-time findings into car components [19] - The simulator is used to develop the car and ensure that the data matches what is seen on the track [28][29] Career Development & Support - Gasly's turning point was signing his first professional contract with Red Bull at age 16 [8] - Gasly launched a fund to support young talents in motorsports, aiming to provide opportunities for those lacking funding [49][50] - Gasly emphasizes the importance of having a supportive environment and structure for young drivers [48]