This under-the-radar T-shirt brand is popping up everywhere

Shirts with a tag like this are on the rise. The brand name is Comfort Colors. It's around 50 years old, and it's gaining popularity with Gen Z.The brand is known for its soft fabric, retro colors, and environmental consciousness, and its products are used by everyone from bars to musicians to fraternities for screen printing merchandise. What you may not know is Comfort Colors is owned by merchandising giant Gilden, who acquired the brand in 2015 as part of a push into print apparel. As a business, Comfort ...