Public Relations & Marketing Strategies - When facing smaller competitors, the company should avoid giving them public attention, as it can inadvertently boost their visibility and authority [1] - In PR matters, communication should originate from a founder's account to foster a human connection, as personal engagement is more effective than corporate messaging [1] - The company should leverage unbiased third-party analysis to address issues, amplifying their findings for credibility [1] - Creating educational content on relevant topics without directly mentioning competitors can indirectly highlight the company's strengths [1] - Maintaining honesty in all communications is crucial [1] - Emotional responses should be minimized to maintain a professional image [1] Communication Tactics - Humanizing the company through founder-led communication is more effective than using the company account [1] - Logos are more susceptible to criticism than individuals [1]
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mert | helius.dev·2025-10-25 09:07