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This week on Version History, we revisit the 2005 smash hit that made everyone a gamer.
The Vergeยท2025-10-26 15:01

Market Performance & Trends - By 2010, Guitar Hero game sales reached $247 billion, while Rock Band sales hit $12 billion [1] - Call of Duty generated $1 billion annually by 2010, highlighting its significant market presence [1] - Guitar Hero's popularity declined sharply after initial success, suggesting market saturation [1] Consumer Behavior & Appeal - Guitar Hero and Rock Band had broad appeal, attracting non-video game players [2][3] - The games were universally appealing and easy for anyone to pick up and enjoy [3] - Despite initial popularity, the games were easy to put down and lacked long-term engagement [3] Product & Retail Dynamics - Guitar Hero controllers for the Wii were highly sought after due to the console's crossover appeal [5] - Secondhand Guitar Hero controllers remain consistently available and in demand [5][6] - Retailers like FYE sold video games and Guitar Hero controllers, indicating their market presence [4][5]