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Small bagel startup is all the rage in New York and is expanding
Bloomberg Televisionยท2025-10-28 10:01

We're here at Pop-Up Bagels, a viral Tik Tok sensation that won over New York bagel lovers, and they have big expansion plans. The company aims to open 300 stores across the US within the next 4 years. It's an ambitious goal for a brand that started in a Connecticut backyard during the pandemic.Now operating in 16 stores, seven of them in New York, Pop-Up says it has a simple formula for success. Serve fresh baked bagels and keep franchise costs low. Executives say the company is already profitable, carries ...