Cameo CEO on OpenAI lawsuit: Problem is using our name, not Sora AI

Legal Dispute - Cameo is suing OpenAI for trademark infringement related to OpenAI's Sora 2 feature, also named Cameo [1] - Cameo holds a federal trademark for "downloadable video assets made by celebrities" for over 5 years, making it incontestable [3] - Cameo issued a cease and desist to OpenAI, which was ignored, leading to the lawsuit [6] Business Impact - The urgent need for an injunction is driven by the potential negative impact on search engine results during Cameo's busiest season, which accounts for 30% of annual revenue between Thanksgiving and Christmas [7] - Cameo emphasizes the importance of its watermark as a "digital certificate of authenticity" in the age of AI, highlighting the personal connection and magical moments it provides [9] - Customer confusion is already occurring, with customers mistakenly contacting Cameo's customer service regarding Sora Cameo [11] - Social media is seeing users tagging Cameo in videos created on Sora, further blurring the lines between the two services [12] AI and Authenticity - Cameo acknowledges the potential of AI but insists that OpenAI should have chosen a different name for its feature [6][8] - Cameo uses AI for customer reviews and algorithm improvements, indicating an acceptance of AI in certain contexts [9] - The core value of Cameo lies in the "hearts and minds" and the personal connection it facilitates, which AI imitations cannot replicate [9] Concerns Regarding Unauthorized Use - Sora allows users to create "cameos" of themselves, but also includes public figures without their permission [4][5] - Martin Luther King's estate faced issues due to unauthorized videos created using Sora [5]