AI is rapidly getting better at figuring out who should see which ad, says MNTN CEO Mark Douglas
CNBC Televisionยท2025-10-31 18:50
Joining me now to discuss how AI is reshaping advertising and the companies best leveraging it, Mark Douglas, CEO of Mountain. Mark, it's great to see you. >> You too. Great to see you.>> All right. So, how is how are you seeing the companies that you're dealing with taking advantage of the opportunities in AI. >> Well, I think when everyone thinks of advertising, they typically think of the ad.But what really underpins advertising is the who. who is the ad being delivered to. And so what has happened with ...