YouTube shorts will crater the creator economy

Why do I keep saying the creator economy is going to implode. Because there's some analysis of of Google's earnings this quarter that suggests YouTube Shorts now makes more money than YouTube proper. That's bad news for the creator economy.Right. The way YouTube Shorts is monetized, vastly different than the way traditional YouTube is monetized. >> Second, YouTube Shorts, just like Tik Tok or Instagram Reels, not built on a follow model.So, to the extent that any creator owned an audience on YouTube by havi ...