Guinness World Records responds to criticism: "You can't buy a record"

So Guinness is I mean it's 70 years old and for a good chunk of that 50 years was purely book sales and the problem now I suppose is the internet the the competition for kids attention with video games streaming music and TV and we have had to find as a commercial entity different ways of exploiting the name and the brand and how do we keep going for the next 70 years and what we found is like any business if you get an opportunity you go with it. So we've developed the consultancy business which is means n ...