Google has a lot more leverage over Disney in their carriage fight: LightShed's Rich Greenfield

Carriage Dispute & Leverage - The dispute between Google (YouTube TV) and Disney highlights the power dynamics where Google possesses more leverage due to the relative unimportance of YouTube TV to Google's overall revenue compared to the significance of Disney channels to Disney's revenue [4][5][6] - Disney receives approximately $18 per month from YouTube TV per subscriber, totaling around $2 billion annually from 10 million subscribers, representing 2% of Disney's total revenue [4] - The dispute extends beyond monetary concerns, potentially involving issues like smaller bundle creation and content ingestion rights [8][9][10] Bundling & Consumer Experience - YouTube TV aims to provide a comprehensive consumer experience, particularly for sports fans, by integrating all sports content into one platform [13][14] - Google seeks flexibility in packaging and structuring content offerings to create more compelling and profitable packages [17][18][19] - Disney is exploring sports-focused packages, including those offered through Hulu Live and Fubo TV, which include ESPN Plus and ESPN Unlimited content [8][18] Market Position & Future Trends - YouTube TV is now the fourth-largest distributor of cable and satellite services in the US and is rapidly growing [20] - Within the next two to three years, YouTube TV is projected to become the number one MVPD/VMVPD distributor in the US [20] - The outcome of this dispute will significantly impact the rights and packaging options available to YouTube TV, influencing the broader media landscape [15]