¡No fue suerte! | Pablo Torres | TEDxUEES

Business Growth & Strategy - The company initially faced challenges due to its young age and lack of experience in the customs brokerage industry [1][2] - The company differentiated itself by embracing technology and innovation, developing its own software at a time when competitors were more traditional [7][8] - The company made a strategic decision to uphold values and resist corruption, even when it led to initial business decline [11][12][13] - The company invested in employee training and development by creating a customs school to improve service quality and address a shortage of qualified personnel [18][19] - The company expanded into a new 20,000 square meter office space with 10,000 square meters of construction, incurring debt just before the pandemic [21] Overcoming Challenges & Crisis Management - The company faced extortion from a new government administration demanding payments for continued operation [10][11] - The company navigated the pandemic by leveraging its reputation and values to secure financing and resources when traditional channels were unavailable [23][24] - The company experienced a period of feeling unable to advance, requiring further education in business administration to overcome [4][5] Values & Reputation - The company's commitment to values and honesty led to increased business after a period of customs modernization [16][17][18] - The company's reputation built on values and honesty allowed it to secure 25 cars without upfront payment during the pandemic [24]