3 steps to build a profitable personal brand | Phil Graham

Personal Branding Fundamentals - The core of personal branding lies in sharing one's unique story to inspire and transform others, offering a fulfilling purpose [1][2][7] - Authenticity and transparency are crucial in building trust, differentiating individuals in a content-saturated world dominated by corporations and AI [8] - A personal brand should lead, heal, and pay, applicable to various endeavors like starting a business, leading a charity, or building a community [5][6] Storytelling Framework - Unpacking a personal story involves identifying the "who" (the founder), the "what" (the big idea), and the "how" (the delivery of value) [9][10] - The aspirational arc between one's worst and best days is what resonates with people, creating relatability through struggles and inspiration through achievements [17][18] - Core beliefs, such as defiance, courage, and focusing on the next step, are essential in the journey from worst to best days [21][22][24] Mission and Expertise - A personal mission should balance serving oneself and serving others, acting as a potent source of energy and motivation [28][29] - Developing expertise and mastering skills in relevant areas are crucial for achieving goals and outcomes that others aspire to [25][26] - Unique stances and perspectives are important for establishing a distinct style, attracting some while repelling others, with the goal of effectiveness over universal appeal [31][32] Delivering Value - Delivering value involves organizing one's backstory into factors that drive results, focusing on creating an aspirational identity for others [35][40] - Clarifying the currencies of results, such as profit, impact, and freedom, is essential, and these currencies should be embodied by the brand [40][41] - A system for delivering value typically revolves around a plan, training/education, accountability, support, and community [42][43]