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RT Karri Saarinen (@karrisaarinen)For early-stage startups, viral marketing is often a mistake. The same goes for heavy paid marketing. You might get a lot of views, but not the right ones.What usually happens is that you miss the true early adopters, the people who would actually love your still-in-progress product. Instead, you attract people who discovered you through hype, try the product out of curiosity, don’t find it ready yet, and leave. Your retention tanks, you get demoralized, and you might even ...