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Token Terminal πŸ“ŠΒ·2025-11-04 00:11

Startup Growth Strategy - Viral marketing and heavy paid marketing are often mistakes for early-stage startups, as they may attract the wrong audience [1] - Chasing "fastest to X ARR (Annual Recurring Revenue)" or similar milestones is not the right goal; building something enduring is more important [3] - Hype and huge launches often lead to failure; there are no shortcuts to success [3] Customer Acquisition and Retention - Startups should focus on attracting true early adopters who love the product [2] - Attracting people through hype can lead to poor retention and demoralization [2] - Learning from early users, iterating, and refining the "right" customer is crucial [4] Product Development and Market Expansion - Startups need to iterate and grow with their early users through multiple launches [4] - Expanding the Ideal Customer Profile (ICP) and moving upmarket are potential strategies [4]